About Us

Wadadli Naturals is a Caribbean-inspired lifestyle brand that provides nature-based solutions for everyday life. As a trained Chemical Engineer who worked at Procter and Gamble for 8 years in R&D formulation and packaging, the products I make are a combination of my R&D training and my Caribbean cultural knowledge.  As a Black-owned, female-led business, we see a gap in the natural skincare and wellness category for products marketed towards our Melanated needs. Wadadli Naturals was born out of this frustration, with products that maximize health and skin benefits from nature-based ingredients vs. artificial fillers. 


Some examples include our Caribbean Sea Moss Gel ($30), a superfood with 92 of the 102 minerals and vitamins the human body naturally produces. Our co-founder is a flight attendant who interacts with 500+ passengers daily and created this to boost her immune system during flights. Our Sugar Brown Shea Deodorant ($12) was created because antiperspirants have been linked to Alzheimer's and Breast Cancer, but the current market of natural deodorants wasn't strong enough to fight odor for me after working in a factory all day. Our formula lasts up to 14hrs and is scented with Jasmine Essential Oil while being aluminum and baking soda free! The rest of the Sugar Brown lineup includes our Iridescent Body Oil, BDC Daily Moisturizer, Lip Balms, and Shea Butter.