Wadadli Naturals is a Caribbean-inspired lifestyle brand that provides nature-based solutions for everyday life. As a trained Chemical Engineer who worked at Procter and Gamble for 8 years in R&D formulation and packaging, the products I make are a combination of my R&D training and my Caribbean cultural knowledge. As a Black-owned, female-led business, we see a gap in the natural skincare and wellness category for products marketed towards our Melanated needs. Wadadli Naturals was born out of this frustration, with products that maximize health and skin benefits from nature-based ingredients vs. artificial fillers.
Some examples include our Caribbean Sea Moss Gel ($30), a superfood with 92 of the 102 minerals and vitamins the human body naturally produces. Our co-founder is a flight attendant who interacts with 500+ passengers daily and created this to boost her immune system during flights. Our Sugar Brown Shea Deodorant ($12) was created because antiperspirants have been linked to Alzheimer's and Breast Cancer, but the current market of natural deodorants wasn't strong enough to fight odor for me after working in a factory all day. Our formula lasts up to 14hrs and is scented with Jasmine Essential Oil while being aluminum and baking soda free! The rest of the Sugar Brown lineup includes our Iridescent Body Oil, BDC Daily Moisturizer, Lip Balms, and Shea Butter.
Let customers speak for us
This hair oil is light and smells amazing! I’m obsessed with the smell of it. My locs love it. Will be purchasing more soon!
This shea butter is amazing! I simply cannot survive without it. It keeps my skin moisturized but not greasy throughout the day - particularly in the dry winter months up north. In the summer, a light application of the shea butter keeps my skin glowing.
My skin has been going through it for months and shea butter w turmeric has helped it heal and remain moisturized. I recommend trying it
I love the longevity of how it keeps me fresh. It definitely works a lot longer than most store stand natural deodorants that I’ve tried. Only one recommendation: inventing one that does not leave white streak for when it’s that time to wear a little black dress lol. You guys are great, keep doing your thing and evolving! I know I’m going to see this brand on the shelves in the near future!
I've had alot of different beard oils and this is the most refreshing one that I've come across!! HIGHLY RECOMMEND if you have a full beard. 5 Stars.
Halima ! I love your products. My aunt came to visit me and I had to buy her some too! That’s how much we both love it.
The shipping was so fast. I got the original Jasmine scent and it’s incredible. Most natural deodorants don’t work but this smell is absolutely long-lasting. If you haven’t found a natural product that does work, please try this product. Be careful taking off the protective cap though.
The lemongrass smells amazing. I am generally hesitant of natural deodorants because lets be honest, I have BO that can't be tamed normally. I was pleasantly surprised. It did the trick and made me smell nice and fresh! Thanks for making a great product. More people should try these!!
I love the deodorant so much that I have my whole family using it. Mom, dad, sister, girlfriend, EVERYONE. I kinda buy this in bulk
This stuff will make your beard smell, feel, and look phenomenal. Really high quality product and ingredients. I've received many compliments since I purchased the beard oil at The People's Market in downtown Austin. Highly recommend!
Sugar Brown deodorant works great and smells amazing! ...I workout often and it lasts! It doesn't stain my clothes and doesn't cause any irritation to my sensitive skin. It's the only deodorant I will buy now! I highly recommend it!
My son struggles with severe eczema and has sever allergies. However, he ended up having a sever break out and his body was cover and hives and open sores. He was suppose to start month injections to help cure his skin disease and was put on medication to help heal and fight off infections. I ended up giving him the anotibiotc for 2 days & stopped & decided to try the shea butter all over his body I rubbed him down twice a day for a week and his body is almost clear from open sores and is smoother then it has ever been.